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MIDO 2021
#livethewonder - 50th edition
MIDO 2021
#livethewonder - 50th edition
MIDO
Via Alberto Riva Villasanta 3
IT - 20145 Milano
Tel.: +39 02 32673673
Tel.: +39 011 0811330
Fax: +39 02 324233
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Basisinformation
Datum05.06.2021 - 07.06.2021SonstigesMailandSpracheEnglischGebühren abgebührenfreiVeranstalterMIDO
OrganisatorMIDO
Via Alberto Riva Villasanta 3
IT - 20145 Milano
Tel.: +39 02 32673673
Tel.: +39 011 0811330
Fax: +39 02 324233 -
VERANSTALTUNGSORT
Fiera Milano Rho
Strada Statale del Sempione, 28
20017 Rho Mailand, IT -
Programm
OPENING HOURS
SAT FEB 6, 2021 9.00 am - 7.00 pm
SUN FEB 7, 2021 9.00 am - 7.00 pm
MON FEB 8, 2021 9.00 am - 6.00 pmFashion District
The world’s leading eyewear companies meet here to unveil their new collections: some bearing the logos of the most prestigious fashion brands, others iconic house-brands that have made the history of eyewear. This space is not for big players only, but also for all small and medium sized companies that are inspired by the world of fashion and the new trends that every year dictate the style of the most important fashion accessory: the one that we wear on our face and defines our identity.
Lenses - Technology of visual well-being
The Lens pavilion is an entire exhibition area dedicated to the fascinating world of ophthalmic lenses, where all the major international manufacturers meet to present the latest technological innovations to professionals. Here you can see the best the market has to offer, such as previews of the latest lines of products and cutting-edge solutions for improving vision well-being, and you can meet with experts for in-depth discussions and practical demonstrations. This pavilion hosts the Otticlub, the industry meeting place dedicated to information and education, a congress hall for seminars, workshops, presentations, events and conferences on vision and the optical sector, for those who do not want to miss out on the latest developments.
Design Lab
The Design lab is now widely acclaimed throughout the world thanks to the most visionary creatives who are bold enough to take experimentation to new extremes. A magical, special space for the most avant-garde companies in the sector. Here, creativity knows no bounds and plays with shapes and materials, thus creating not only contemporary eyewear, but also the eyewear of the future. In this connection, the Design Lab interprets and anticipates trends and directions, it is a showcase of global excellences, a unique opportunity to meet and a real laboratory of new languages, a think-tank of new ideas and time-established trends. This hotbed of ideas created the LAB ACADEMY and MORE!, two natural satellites of the Design Lab solar system
More! - the future of eyewear
MORE! is a window on the future of eyewear, a place of extraordinary creativity, design and innovation, a hotbed of ideas, concepts and experiments, a meeting place for the boldest creators of “artisan eyewear”. Once again it will host new and revolutionary projects in the eyewear world and inspire professionals on the lookout for new surprising ideas.
Lab AcademyAn incubator of ideas, an exclusive space for companies, who deeply believes in designers and their creativity, selected by a special committee of experts to exhibit at MIDO. A special location with a fresh, nonconformist atmosphere for all those who make originality their motto and love to amaze by pushing themselves beyond all limits.Fair EastWith 350 exhibitors, the most exclusive showcase for the sector’s Asian manufacturers hosts the most important collectives representing businesses in Asia. A group of exhibitors who are as varied as their continent is immense, an unusual combination of tradition and innovation, attention to the past with an eye on the future. Not only a stepping-stone to Western markets, the FAiR East Pavilion is the place to be for entrepreneurs from the Far East who want to test themselves against the whole world.Tech - instruments and machinery which make wondersThe world’s largest exhibition area dedicated to machinery, raw materials and components in the eyewear sector, with demonstrations of the latest sophisticated tools for manufacturing frames, crafting lenses, and for finished and semi-finished products.Press VillageThe main trade magazines from all over the world come to MIDO to meet the protagonists of their stories and tap into new phenomena they can talk about and analyze. The magazines, websites and online portals that accompany the eyewear evolution and highlight its excellences and peculiarities animate this area, an integral part of the exhibition layout and nerve center for information about the industry.AWARDSSTAND UP FOR GREEN - Does your booth take a stand for eco-awareness?If the answer is yes, you’ll participate in the first edition of Stand up for green!Is your booth made of re-usable modules, eco-friendly materials or low environmental impact raw materials? If yes, your booth just might be the one to receive the most sustainable stand award at MIDO 2021. (Please contact the organizer for further information)
BESTORE AWARD - The best optical stores in the world
Registrations are closed. Winners will be announced during the next MIDO edition.
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Gebühren
alleGebühren abgebührenfrei
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Buchung / Anmeldung
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Zertifizierung
Keine Zertifizierung beantragt