MIDO 2021

#livethewonder - 50th edition
20017 Rho Mailand, Italien
Veranstaltungsnummer: 33722
Gebühren ab: gebührenfrei
verfügbare Plätze: unbegrenzt
Sprache: Deutsch

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  • Datum
    05.06.2021, 00:00 - 07.06.2021, 00:00
    MIDO is for all operators in the eyewear sector, whether they are manufacturers, distributors, agents, representatives or exclusive retailers. It is held each year at Fieramilano Rho, near Milan, Italy. The next edition is scheduled for February 6-8 2021.


    Teilnehmer max.

    Gebühren ab

    SAT FEB 6, 2021   9.00 am - 7.00 pm
    SUN FEB 7, 2021   9.00 am - 7.00 pm
    MON FEB 8, 2021   9.00 am - 6.00 pm

    Fashion District

    The world’s leading eyewear companies meet here to unveil their new collections: some bearing the logos of the most prestigious fashion brands, others iconic house-brands that have made the history of eyewear. This space is not for big players only, but also for all small and medium sized companies that are inspired by the world of fashion and the new trends that every year dictate the style of the most important fashion accessory: the one that we wear on our face and defines our identity.

    Lenses - Technology of visual well-being

    The Lens pavilion is an entire exhibition area dedicated to the fascinating world of ophthalmic lenses, where all the major international manufacturers meet to present the latest technological innovations to professionals. Here you can see the best the market has to offer, such as previews of the latest lines of products and cutting-edge solutions for improving vision well-being, and you can meet with experts for in-depth discussions and practical demonstrations. This pavilion hosts the Otticlub, the industry meeting place dedicated to information and education, a congress hall for seminars, workshops, presentations, events and conferences on vision and the optical sector, for those who do not want to miss out on the latest developments.

    Design Lab 

    The Design lab is now widely acclaimed throughout the world thanks to the most visionary creatives who are bold enough to take experimentation to new extremes. A magical, special space for the most avant-garde companies in the sector. Here, creativity knows no bounds and plays with shapes and materials, thus creating not only contemporary eyewear, but also the eyewear of the future. In this connection, the Design Lab interprets and anticipates trends and directions, it is a showcase of global excellences, a unique opportunity to meet and a real laboratory of new languages, a think-tank of new ideas and time-established trends. This hotbed of ideas created the LAB ACADEMY and MORE!, two natural satellites of the Design Lab solar system

    More! - the future of eyewear

    MORE! is a window on the future of eyewear, a place of extraordinary creativity, design and innovation, a hotbed of ideas, concepts and experiments, a meeting place for the boldest creators of “artisan eyewear”. Once again it will host new and revolutionary projects in the eyewear world and inspire professionals on the lookout for new surprising ideas.

  • Fiera Milano Rho

    Via Alberto Riva Villasanta 3
    IT - 20145 Milano
    Tel.: +39 02 32673673
    Tel.: +39 011 0811330
    Fax: +39 02 324233


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